Is this some kind of marketing strategic or what? Apple always pulls some smart marketing publicity from their hats to make people oohh.. and arrhhh.. Yeah.. I literally did make those sounds once looking at Apple’s updated products like iMac, MacBook, and Mac Mini. Apple knows that Microsoft will release Windows 7 this week and this is expected to be huge too. I guess that’s why Apple has decided to announce their new upgraded lines of products two days before Windows 7 release. I must say.. it DID work! Apple really stole the spotlight from Microsoft. Don’t you think?


Apple is still able to keep the price same as the previous model which will get even more attention from buyers. Let’s take a look real quick on these products. I will highlight some interesting changes for you.




- Apple’s new iMac line consists of two, 21.5-inch and two, 27-inch displays.

- All four models feature edge-to-edge glass that covers pretty much the entire front of the enclosure.

- LED-backlit displays with a 16:9 aspect ratio.

- The 21.5-inch iMac features 1920-by-1080 HD resolution. On the 27-inch iMac, the same port also provides input, which lets users connect any external source that has DisplayPort output, including a MacBook or MacBook Pro, and use an iMac as a display.

- SD card slots built in.

- 4 USB 2.0 ports and a FireWire 800 port.

- Come with Apple Keyboard and new multitouch Magic Mouse.

- Price starts at $1,199




- The 13.3-inch glossy wide-screen

- LED-backlit display has a wide-screen resolution of 1280 by 800 pixels.

- The entire multitouch trackpad acts as the button

- built-in lithium-polymer battery offers the longest MacBook battery life ever — up to 7 hours on a single charge, and can be recharged up to 1,000 times, which is good for about five years of typical usage.

- MacBook comes standard with 2 GB of memory and a 2.26-GHz Intel Core 2 Duo processor.

- Built-in iSight camera and mic with iChat software added.

- Price starts at $999


Mini Mac


- Offer three upgraded models with 160-GB, 320-GB or an optional 500-GB hard drive.

- The entry-level Mac mini is fairly inexpensive by Apple standards at $599, and has a 2.26-GHz Intel Core 2 Duo processor and 2 GB of DDR3, 1066-MHz of memory, a 160-GB hard drive, five USB 2.0 ports, FireWire 800, Nvidia GeForce 9400M integrated graphics and a SuperDrive

- The $799 model features a 2.53-GHz Intel Core 2 Duo processor, 4 GB of memory and a larger 320-GB hard drive.

- There’s also a brand-new Mac mini with Snow Leopard Server preinstalled — instead of a SuperDrive, there are two 500-GB hard drives for supersized storage.


In additional to those upgraded lines of products, Apple also has released a new multi-touch mouse. It looks awesome!


Multi-Touch Mouse


- Scroll in any direction with one finger

- Swipe through Web pages and photos with two fingers

- Click and double-click anywhere.

- Sell for $69


Apple knows how to make you want to buy all of their product, doesn’t it? Wipe your mouth please … LOL!


Source: ChannelWeb


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